Tying the tutorial in with the concept app, I photoshopped the itunes window to display the genedit app which will feature in the tutorial. By analysing a lot of youtube tutorials I found reoccurring characteristics which will be deployed within my own. Most are done through a simple screen recording and take on a very informal, relaxed tone, using colloquial language and in fact most of the people making the tutorials are fairly young. Despite being a tutorial, intending to explain 'how to', there isn't a great deal of specific or detailed information given, terms are casually mentioned with no reference to what they actually mean, relating to this almost new language which one must adopt in order to continue, perhaps an indication of evolution itself...but I digress. The tutorials generally end with a plea to subscribe to the makers channel or watch their other videos, and tend to remain as they were recorded, unedited and straight forward, lasting around 2-3 minutes.